Monday, July 30, 2007

"I Will Not Loose":Jay-Z Launching Multimedia Rocawear Ad Campaign

Rap mogul turned entrepreneur Jay-Z is launching a multimedia ad campaign promoting Rocawear clothing. The campaign is called "I Will Not Loose" which he explains to All Hip-Hop is "meant to inspire consumers while promoting Hip-Hop culture and the lifestyle supporting it". Now, you are looking at one smart Black boy. Like the song says, "Momma ain't raise no fool. Put me anywhere on God's green earth, I'll triple my worth. I, will, not, lose!" And he isn't lying, Jay-Z definitely knows how to make money without selling himself out, unlike his ex-partner Dame Dash; who I believe would endorse anything for some extra cash. The campaign is scheduled to drop Aug 15th on www.iwillnotloose.org. Celebrities showing their faces on the ads include Ciara, Chris Brown, Three 6 Mafia, Rich Boy, Tocarra, and more. I really wan't to say something about Tocarra, but I'm going to leave her alone for now since this is a positive subject.(lol) Y'all can also become part of the ad campaign by submitting videos telling your stories of survival. Two winners will be chosen and will be featured in Rocawear's Spring/Summer 2008 Campaign.


Source All Hip Hop

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He's making sure he's stacking paper. I can't decide if I like the New Jay-Z or not, but certainly admire his hustle.

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It's only Entertainment, Smile. Who don't love Jay, the man is incredible. I am please with all his work.

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